52°05′N · 04°17′E
Lange Voorhout 102 — The Hague
N° 001 · APPROACH
MMXXVI — ESTATE YSHERPA

Elevate your potential. Conquer every summit.

Executive coaching & board advisory for newly-appointed CISOs, CIOs and digital leaders — cybersecurity, digital transformation, AI governance and Zero Trust.

A private executive practice by Prof. Dr. Yuri Bobbert. Bespoke guidance for newly-appointed leaders navigating digital transformation, assurance, agile organisations and artificial intelligence — on-summit, or anywhere worldwide.

In-person · Virtual · Hybrid
Global — EU · US · MEA · APAC
Accepting engagements · Q3
Scroll to ascend
N° 02 · Guidance

Every summit has been climbed before —
never from the exact same ridge you stand on.

A Sherpa for the newly-appointed executive — a quiet, expert companion at altitudes where the air grows thin.

Ysherpa is not a training programme. It is a highly-personal practice designed for leaders who have just stepped into the chair — and must move with precision, speed, and a legible sense of direction from the first week onward.

Every engagement is composed around you: your industry, your calendar, your constraints, your ambitions. Sessions take place in-person, virtually, or in a blended cadence — wherever your mission is.

In-person Virtual Hybrid On-site intensives Global · EU · US · MEA · APAC English · Nederlands
N° 03 · The Route

Three legs, one ascent.
Charted before the first step is taken.

i.

Unleash Your Vision

Strategic alignment between where you stand today and the summit you intend to reach. We read the weather, the terrain, and what only you can decide to carry.

  • Current-state appraisal
  • Strategic horizon mapping
  • Executive identity & voice
ii.

Chart Your Course

Tactical goals translated into an executable plan with a clear cadence, decision rights, and outcome ownership — built to survive contact with the organisation.

  • 90 / 180 / 365-day plan
  • Stakeholder constellation
  • First-order outcomes
iii.

Stay on Target

Progress monitored, adjustments made, altitude held. A standing line of counsel through the weather of board meetings, M&A, crises, and the long days between.

  • Monthly expedition reviews
  • Real-time decision counsel
  • Crisis & incident response
N° 04 · Terrain of expertise

Five terrains where the new executive must hold ground —
learned on the mountain, not in the brochure.

N° 01 · Transformation

Digital Transformation

Re-architecting the enterprise for a world where software, data, and model-native operations are no longer the IT department's concern, but the CEO's terrain.

N° 02 · Assurance

Digital Assurance

Evidence-based confidence in the systems you inherit. Risk, security, regulatory and audit terrain mapped so you can sign, speak, and sleep — with your name on the line.

N° 03 · Cadence

Agile Transformations

Organisations that learn at the speed of the problem — not the org-chart.

N° 04 · Intelligence

Artificial Intelligence

Strategic, safe, and provably-valuable adoption of AI — beyond the hype cycle.

N° 05 · Horizon

Industry 5.0

Human-centred, resilient, sustainable industry — where machines serve people, not the other way around.

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ModerationsN° 01
Board-level sessions, high-stakes panels, and CxO roundtables facilitated across four continents.
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Keynote talksN° 02
Given at industry summits, universities, and private enterprise gatherings on digital leadership and trust.
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MSc theses supervisedN° 03
Graduate research directed at the intersection of security, governance, and emerging technologies.
N° 06 · The Sherpa

Prof. Dr. Yuri Bobbert.
Professor of cybersecurity. Practitioner at altitude.

Prof. Dr. Yuri Bobbert — founder of Ysherpa YB · 2026 The Hague

Entrepreneur. Professor. Global CSO.
A practitioner who has written the book on what he now teaches.

Prof. Dr. Yuri Bobbert is a Dutch entrepreneur in technology, author, and professor. He is the founder of Meetingwizard and B-ABLE, and currently serves as Professor at Antwerp Management School and Global Chief Security Officer at ON2IT. He has previously held Global Group CSO roles at NN Group and UWV.

He holds a double PhD (2018) in information-security performance management and enterprise engineering from Radboud University and Antwerp Management School, is a Stanford Graduate in Technology Leadership, and has mentored more than a hundred Master's students. He is the author of the Maturing Business Information Security framework, Leading in Digital Security, Strategic Approaches to Digital Platform Security Assurance and the CISO Handbook, among other volumes — and in 2025 was awarded the ISACA Inspirational Leadership Award.

Read the full portrait →

Title
Prof. Dr.
Seat
The Hague · NL
Languages
EN · NL
Fields
Cyber · Digital · AI
Practice
Since 2004
Reach
Four continents
N° 07 · Begin

Begin the ascent.

Engagements are accepted selectively and by introduction. Send a short note below — Yuri replies personally within one working day, with a proposed first conversation.

Seat
Lange Voorhout 102 · The Hague
Electronic post
yuri.bobbert@uantwerpen.be
Languages
English · Nederlands
Coordinates
52°05′N · 04°17′E
Response within 1 business day